Exhibition: Making Memeries by Lucas Blalock

30 March, 2017

7FINAL

Public opening on April 5, 6:30pm
Espace Images Vevey, La Ferblanterie

Before the Internet, taking a picture was an act of memory, seeking to preserve the past in still images. In the digital age, the act speaks for itself and tends to empty the process of its historic meaning. This is made obvious in the way smartphones are used, creating massive archives of images that, for the most part, will never be seen.

How is contemporary photography produced and what is its place in this context? These are the questions that Making Memeries aims to answer. The title of the series plays on the words ‘memories’ and ‘meme’, a neologism of the digital age that describes images relayed and diverted, often with humour, that spread across the web. The installation consists in eight large format prints that can be ‘activated’ by viewers thanks to a mobile app. By resorting to augmented reality in an artistic way, Blalock pushes the boundaries of photography and includes sound, a 3D finish and animations to the experience. The public is thereby invited to reimagine this medium and the various possible forms it might take in the future.