Normalizm – Issue 2 by Łukasz Biederman, Renke Brandt, Krzysztof Eberle, Bart Filipiak, Kasia Gumpert, Michał Lichtański, Paweł Lisiak, Krzysztof Pacholak, Stef Renard
8 March, 2013
Title of publication: Normalizm – Issue 2
Name of artist: Łukasz Biederman, Renke Brandt, Krzysztof Eberle,
Bart Filipiak, Kasia Gumpert, Michał Lichtański, Paweł Lisiak, Krzysztof Pacholak, Stef Renard
Design: Jan Rogalo
Editor: Jan Rogalo
Series name: Normalizm
Press: Self Published
Publication date: November 2012
Place of publication: Sopot, Poland
Edition size: 250
Format: Softcover + box
Size: (in cm) 21×29.7
Number of pages: 108
Type of printing: Color Offset
Type of paper: 102g/m2 Munken Pure (Arctic Papers)
Name of printer: Kropka – Wrzesnia, Poland
Number of pictures: 63
Price: 25 GBP
Description of book: The concept of Normalizm is not deeply philosophical, nor does it theorize a photographic current. It rather is an attempt to decode form and structure, which derives from the proces of taking photographs – as pure and uninterupted as it can be.
In this sense Normalizm is obsolete, banal and overworked. It is no different from Henry Fox Talbot’s methodological descriptions; Eugene Atget‘s celebratory, but at the same time objective portrayals of vanishing Paris; and (the most recent) New Topographics with Berndt and Hill Bechers or Stephen Shore. All of them, in their own way, are devoted to the reduction of the image to unemotional, quasi scientific record of reality. In consequence none of those put the emphasis on the photographic process understood differently than the operation of tools or technology. Normalizm, on contrary, focuses on the mental process and judgment of beauty within the ordinary and uninteresting.
The term Normalizm derrives from the noun ‘normalization‘. It describes a condition of returning to a normal state after an odd occurrence. Essentially normalization constitutes the nature of the process of taking photographs without a need of making distinctions among the technological aspects. Whether photographer is working with a 10×8 negative or mobile phone there is a specific progression of emotions connected with the image making. First after the perfect frame is noticed there is excitement, followed by focus, suspension, release and finally lasting record is created.
This procedure described above comes naturally it is spontaneous and often unconscious. I like to think that the photographers gathering around the Normalizm series understand this process and take pleasure in it without needing to make it completely theirs. But rather, in accord with this issue’s motto – there can be no private paradise, sharing it collectively to produce entirely disinterested satisfaction. In Kantian terms it is an utmost condition for the existence of beauty.
The best thing about self-publishing: Is how it can take 2 years to publish, and how this amount of space can benefit the book.